VECCS Strategic Plan

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Strategic Plan 2018-2020

Nov. 30 – Dec. 1, 2017; Houston, Texas

The Veterinary Emergency and Critical Care Society was founded in 1978.  It is an IRS designated 501(c)3 organization. It is associated with a 501(c)3 Foundation. There are nearly 6,000 members, demonstrating continuous growth and retention.

The organization conducts planning about every three years as a mechanism to set a course to serve the members and client care.   The board, staff and guests met in Houston to update the strategic plan, last developed in 2014 and 2009.

President Bob Messenger asked the group to be bold in their thinking for the Society.  He noted the urgencies of the endangered ER veterinarian, and the announced transition of the executive director.  The desire is a seamless smooth transition.

It was discussed that the strategic plan should be a document overseen by the board of directors and accountable to the membership.

 

Healthcare Team

For clarification in this report and to recognize the contributions and importance of the veterinary healthcare team, it was defined to include Veterinarians, Veterinary Technicians and Nurses, Veterinary Assistants, Practice Leadership, Client Care Representatives as well as Client and Staff Advocates.

 

Mission, Vision, Core Values, and Purpose Statement

Mission: Supporting the veterinary healthcare team to improve the delivery and quality of emergency and critical care.

Vision: Raising the level of patient care.

Core Values: Values are the guiding principles of the board and staff in carrying out their governance and management responsibilities and the aspiration of VECCS members.

  • Integrity
  • Service
  • Excellence
  • Collaboration
  • Support
  • Wisdom
  • Inclusiveness

Purpose Statement: A purpose statement is included in Article II of the bylaws.

The purpose of the Society is to promote the advancement of knowledge and high standards of practice in veterinary emergency medicine and critical patient care. Toward this purpose, the Society will:

  1. Associate and affiliate into one organization doctors of veterinary medicine, veterinary technicians, veterinary students, veterinary practice managers, and other individuals engaged in the practice of, or who have special interest in, the field of veterinary emergency and critical care;
  2. Establish and promote uniform standards and guidelines for the practice of veterinary emergency and critical patient care;
  3. Foster and encourage education, research and scientific progress in veterinary emergency and critical patient care;
  4. Disseminate information pertinent to veterinary emergency and critical care to all interested groups and organizations.

 

Progression of Strategic Goals

2009 Goals 2015 Goals 2018 Goals
1.   Public Awareness

2.   Education

3.   Member Service

4.   Volunteer Involvement/ Committees

5.   Succession Plan for ED

1.    Advancement of Knowledge

2.    Public and Professional Awareness

3.    Resources for Members

4.    Society Strength and Sustainability

1.    Knowledge

2.    Outreach

3.    Support

4.    Sustainability

 

Goals

Goals advance the mission and vision.  They are the core competencies to which the board is committed to allocating resources of funds, time and workforce.

  1. Knowledge – Provide education, support research, and expand opportunities to raise the quality of patient care.
  2. Outreach – Promote the VECCS mission through public and professional education, leveraging alliances with affiliated organizations, and altruism.
  3. Support – – Provide Society resources to enhance the success and wellness of the healthcare team.
  4. Sustainability – Ensure a strong, viable future of VECCS through engaged leadership to promote active membership.

 

Strategies

Strategies are the continued and fresh approaches to achieve the goals, mission and vision.

  1. Knowledge – Provide education, support research, and expand opportunities to raise the quality of patient care.
    1. VECCS Conferences – Maintain and increase collaborative educational sessions at a practical, advanced, and specialty level to provide for the diverse educational needs of the healthcare team. Grow the relationship with ACVECC and AVECCT for the delivery of education, and be the preeminent resource for those members’ educational needs.
    2. Increase Accessibility – Utilize current and emerging technology to provide and expand access to knowledge via podcasts, webinars, recordings of IVECCS sessions, WVA portal, and the online publications of journals, etc. Maintain and develop scholarships and grants for conference attendance and explore avenues for alternate journal/library access.
    3. Support Research – Facilitate publication of JVECC and presentation of research related to emergency and critical care.
    4. Collaborative Efforts – In conjunction with ACVECC and AVECCT, engage other organizations, to incorporate and integrate emergency and critical care through publications and conferences within their fields.
  2. Outreach – Promote the VECCS mission through public and professional education, leveraging alliances with affiliated organizations, and altruism.
    1. Educate the Public – Improve awareness and understanding of quality emergency and critical care teams and facilities, outline steps for animal owners and others to prepare for emergency care through understand and addressing animal first aid, actions for disaster response, and financial obligations of care, and identify pressures and hazards for the lifelong health of veterinary teams.
    2. Educate Veterinary Professionals to Promote Positive Growth – Define the benefits and desirability of veterinary emergency and critical care as a career option, and identify methods for veterinary teams to improve the workplace and make ECC sustainable for a lifelong career to include recognizing and promoting the veterinary team dynamic, providing opportunities to train and empower team members, and identifying responsibilities and compensation methods.
    3. Partner with VECCF to Advance Philanthropic Efforts – Conduct service projects for animals and people, provide financial support for education, training, and research aligning with the VECCS mission, and support veterinary teams and animals in times of disaster.
    4. Advocacy – Represent the interests of the healthcare team by monitoring and responding to government agencies at the state, national, and international levels.
  3. Support – Provide Society resources to enhance the success and wellness of the healthcare team.
    1. Team Approach – Advocate for an enhanced role of each member of the healthcare team in the delivery of patient care and focus on programs that facilitate professional development.
    2. Wellness – Provide benefits and services to promote wellness in the emergency and critical care profession as relates to stress management/compassion fatigue, student debt reduction, improved working conditions, client relations, job satisfaction and career longevity in ECC, etc.
    3. Member Engagement – Promote the opportunity for collegiality, career success and sense of belonging to encourage life-long membership.
    4. Benefits and Services – Provide benefits that support the healthcare team and advance access to information, Resource Exchange Vault, member-only access, leadership development, listings, merchant services, business alliances, etc.
  4. Sustainability – Ensure a strong, viable future of VECCS through engaged leadership to promote active membership.
    1. Membership – Continue growth of the Society ensuring professional relevance and providing benefits and services.
    2. Leadership – Determine the appropriate structure, governance and professional staffing to sustain a strong Society.
    3. Financial Stewardship – Identify best use of savings and investments to serve the members and Society; maintain policies to safeguard assets.
    4. Emerging Technologies – Invest in the technology and staffing or consultants; explore development of mobile applications.